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Apple Adam Sutherland

Apple

Adam Sutherland

Published July 1st 2011
ISBN : 9780750264280
Hardcover
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 About the Book 

The entertaining and accessible text tells the story of the Apple computer company, starting with its founding by Steve Jobs and Steve Wozniak in the late 1970s and continuing to current activity. The text discusses Apples groundbreaking products,MoreThe entertaining and accessible text tells the story of the Apple computer company, starting with its founding by Steve Jobs and Steve Wozniak in the late 1970s and continuing to current activity. The text discusses Apples groundbreaking products, from the first personal computer, the Apple II, to todays wildly popular music and mobile communications devices, the iPod, iPad, and iPhone. Along the way, readers will learn about Apples philosophy for developing technological products that everyone will want to use, as well as the inspired business planning that has allowed Apple to survive and thrive. Sidebars explain business concepts and profile the people who are the brains behind the brand. Colorful photos and design enliven appeal to all readers.